Behind-The-Scenes at Hervé léger (Part 1)

  • The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Creative Director Lubov Azria is busy at work overseeing every detail of the forthcoming collection.

The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Creative Director Lubov Azria is busy at work overseeing every detail of the forthcoming collection.

Photography by Ndoema

This season, I was invited by the lovely Lalena Luba, vice president of public relations at BCBG Max Azria Group (whom I had the pleasure of meeting last season at the IFB Conference) to visit the BCBG Max Azria headquarters and capture some of the behind-the-scenes magic that takes place during the days leading to the shows at Lincoln Center. Needless to say I was psyched!

Straight off my red eye flight from Los Angeles, I dropped my bags at my NYC apartment, slipped into a pair of heels and headed to Times Square for my first of two visits. I arrived amidst the Hervé Léger Fall 2013 model castings and fittings. A bustling yet focused and inviting atmosphere.

I was greeted by the friendly staff and Lubov Azria herself, Hervé Léger’s Creative Director and the company’s muse and visionary. I’d run into Lubov a few years ago at an in-store event on Rodeo Drive in Beverly Hills. It was a rare treat to meet the woman who’s creative genius, cosmopolitan lifestyle, vast intelligence, and love of art and travel infuses every aspect of the BCBG Max Azria Group’s 20-plus labels. She’d just returned from a trip to Asia with her girls and was telling me how important it was to her to raise her children in ways that opened them up to other cultures and made them appreciative of the rich and varied ways people live around the world. The Global Girl that I am couldn’t relate more :-)

This time around I got the chance to step inside Lubov’s creative world and witness as she led her entire team towards the unveiling of one of the season’s most anticipated shows…

The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Creative Director Lubov Azria is busy at work overseeing every detail of the forthcoming collection.

The Hervé Léger Fall 2013 iconic look. Loving the fantastic patterns, studded accents and this fabulous deco-inspired clutch!

The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Creative Director Lubov Azria is busy at work overseeing every detail of the forthcoming collection.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Creative Director Lubov Azria is busy at work overseeing every detail of the forthcoming collection.

The very hands-on Creative Director Lubov Azria, busy juggling two runway shows and a presentation for Saks Fifth Avenue.

The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Creative Director Lubov Azria is busy at work overseeing every detail of the forthcoming collection.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Creative Director Lubov Azria is busy at work overseeing every detail of the forthcoming collection.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Creative Director Lubov Azria is busy at work overseeing every detail of the forthcoming collection.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Creative Director Lubov Azria is busy at work overseeing every detail of the forthcoming collection.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Beautiful bracelets and necklaces from the BCBG Max Azria collection.

Feasting my eyes on all the sumptuous jewelry on display. This leather and silver zipper cuff is to-die-for!

The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Beautiful bracelets and necklaces from the BCBG Max Azria collection.

Couldn’t get my eyes off this stunning filigree necklace. Isn’t it magical?

The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Beautiful bracelets and necklaces from the BCBG Max Azria collection.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Beautiful bracelets and necklaces from the BCBG Max Azria collection.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Beautiful bracelets and necklaces from the BCBG Max Azria collection.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Beautiful bracelets and necklaces from the BCBG Max Azria collection.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Stunning accessories from the BCBG Max Azria Collection: rich leather bags in black and brown.

Clean lines. Rich leathers. These camel and black bags are the epitome of understated elegance.

The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Stunning accessories from the BCBG Max Azria Collection: rich leather bags in black and brown.

Shoes for dayssss! Was trying hard to keep my cool.

The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Creative Director Lubov Azria is busy at work overseeing every detail of the forthcoming collection.

The calm before the storm…

The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Creative Director Lubov Azria is busy at work overseeing every detail of the forthcoming collection.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. Staff photographer and model busy at work preparing for a presentation of the BCBG Max Azria Spring 2013 collection at Saks Fifth Avenue.

Everyone, from models to staff members, seemed genuinely happy to be a part of this amazing adventure. Oh, and the BCBG Max Azria team is one of the most stylish I’ve ever seen. Isn’t that fringe belt rad!?

The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. A gorgeous model during a fitting for the Hervé Léger Fall 2013 runway show.

Was wowed by the exquisite beading on this Hervé Léger Fall 2013 cropped top.

The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. A gorgeous model during a fitting for the Hervé Léger Fall 2013 runway show.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. A gorgeous model during a fitting for the Hervé Léger Fall 2013 runway show.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. A gorgeous model during a fitting for the Hervé Léger Fall 2013 runway show.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. A gorgeous model during a fitting for the Hervé Léger Fall 2013 runway show.
The Global Girl: Behind-the-scenes at Hever Leger by Max Azria Fall 2013 runway. A gorgeous model during a fitting for the Hervé Léger Fall 2013 runway show.

All good things must come to an end… But not for long! Stay tuned as we pay Lubov and her team another visit, this time for a behind-the-scenes look at the hair and makeup tests with Bumble and Bumble’s lead stylist Laurent Philippon and Sephora Pro’s Val Garland.






  1. LydiaWednesday February 27th, 2013, 06:17 PM

    Hervé Léger and BCBG are such style mavens!

    Reply
  2. Andy JaneWednesday February 27th, 2013, 06:09 AM

    Whatta fab collection!

    Reply
  3. MorganWednesday February 27th, 2013, 05:55 AM

    A new take on deco prints.. i likey <3

    Reply
  4. Wanna-be-modelWednesday February 27th, 2013, 05:27 AM

    Gold will always be a classic staple for elegance. Nicely done!

    Reply
  5. Wanna-be-modelTuesday February 26th, 2013, 11:56 PM

    I didn’t know its that hard to put up a fashion show. They make it look effortless!

    Reply
  6. Donita P.Tuesday February 26th, 2013, 11:52 PM

    those bracelets are fab! wanna add those to my collection

    Reply
  7. TanyaTuesday February 26th, 2013, 08:44 AM

    You’re so lucky to be invited behind-the-scenes! Thanks for sharing with us all :)

    Reply
  8. Alicia CarterTuesday February 26th, 2013, 08:39 AM

    Beautiful just beautiful I love it. Love Herve Leger!

    Reply
  9. Bella in RedTuesday February 26th, 2013, 08:26 AM

    The details are great. This collection is spot on… i love them all

    Reply
  10. SoHauteTuesday February 26th, 2013, 08:21 AM

    I absolutely love them!!! I would wear them every day..its a new trend and good job!

    Reply
  11. Fab CoutureTuesday February 26th, 2013, 08:19 AM

    I love the purses – just what I have been looking for; something classy for business, but trendy enough to make me happy :)

    Reply
  12. DominiqueTuesday February 26th, 2013, 08:09 AM

    Love the detailed beading on Hervé Léger cropped top!

    Reply
  13. Rebecca NolteTuesday February 26th, 2013, 07:59 AM

    Look at those gold plated accessories! I’m in loooovvveeee <3

    Reply